Magazine Street's newest tenant actually has quite a few ties to the block. The latest concept by the people behind Jean Therapy and Blink has launched just a few doors down. Wardrōb officially opened last Thursday with a healthy mix of clothes and accessories.
When a space three doors down from Jean Therapy became available in May, the team knew the timing was right to present a new concept. "After a lot of back and forth, we decided on the name Wardrōb," said Meghan Kuhn, Jean Therapy's fashion buyer. "The idea of the store is that you'll be able to find anything that could be in your wardrobe."
Most of Wardrōb's items will fall under $150 and are noticeably more casual and comfortable (think basic sweaters with statement jackets). While the shop is less denim heavy than its sister store, shoppers will pleased to find curated picks from Blank NYC and Boyish Jeans. Stunning initial pendants, available in crystal and rainbow, and fashion forward leggings by Koral can be found inside as well as brands like Stoney Clover (the selection of bags and patches occupies an entire wall!), Chaser Brand, and Le Specs.
To kick off the new business, the store held an opening party complete with savory and sweet bites, complemented by a cold glass of frosé.
Wardrōb is located at 5517 Magazine Street, three doors down from Jean Therapy.