The idea for Native Nail Polish, a New Orleans-based clean nail polish brand, came to sisters-in-law Allison and Julie Hoffman while at Congo Square during Jazz Fest 2015. "We've always enjoyed ya-ya time over pedis and couldn't understand why three wasn't a local, healthier brand we could use and support."

hoffman

They teamed up to create a nontoxic nail polish that was both vegan and 10-free, meaning that the polish does not contain 10 dangerous ingredients including formaldehyde and parabens. The result is a cleaner polish that avoids harmful chemicals and harm to animals, without sacrificing rich color and quality. "As we become more aware of the harm that toxins can do to our bodies, we are seeking out products that are stripped of those ingredients."

Native

Native's most recent line

Clean beauty doesn't stop with nail polish: The duo employ brands like Oxalis and B+E Essentials, and New Orleans-based Smoke Perfume and Xodo Botanicals into their beauty routines.

The pair typically release new lines in the Spring and the Fall, with lagniappe shades and lines offered in between. They also offer smaller sized bottles in vibrant shades, which are perfect for children. "Right now, we've got a resilient Porch Polish line out there in addition to Noshin' in NOLA, our newest shades for the Mini Natives!" 

Inspiration for nail polish colors comes from a variety of sources, many of them New Orleans-centric. "Lots of ya-ya time that extends from morning coffee to rosé on the porch goes into color selection, blending, and processes. We are certainly inspired by fashion trends in addition to what our beautiful, creative city's got cookin' on a season basis. In addition, some of our most inspiring shades have come out of collaborations with other local businesses to create their own custom shade(s)."

The sisters-in-law have also partnered with many organizations that give back to New Orleans including Team GleasonEden HouseKrewe of Red BeansWeHelp NOLA, and Hogs for the Cause.

Native

Native Nail Polish can be purchased online and is found around town at several boutiques including Judy at the RinkLittle Miss Muffin, and Home Malone.