Downtown yogis can rejoice: Free To Be Power Yoga officially opened its 4th studio in the Central Business District today. The spacious Magazine Street venue was formerly home to Reyn Studios, which was acquired by Free To Be earlier this summer.
Kelly Boudreaux and Janae Holmes, friends and co-founders of Free To Be, told Adore that the unexpected opportunity fell into their laps. Holmes, who taught at Reyn Studios 7 years prior, received a call from Reyn Reed about the studio she was planning to sell. (Reed and her husband, plus their infant son, are shifting focus to retreats around the world, she said in an Instagram post.)
"She saw what we were up to in the city and thought we could carry on bringing yoga to the beautiful downtown space," Boudreaux said. "Reyn was very specific that she wanted the space to stay a yoga studio and she felt we could do it successfully. We were honored and we said yes!"
With over 40 teachers by their sides, Boudreaux and Holmes are excited to expand their community and impact. They initially planned to rebrand in about 6 months, but within a month of owning Reyn Studios, they were ready to merge. They took a week to make interior changes, rebrand, and take care of all of the behind the scenes work.
The new space is the largest of the locations and has the potential to hold at least 80 people per class. Boudreaux says that each studio is aesthetically different, yet contains intentional commonalities throughout including color, branding, art work by Danielle Hein, and overall experience. "We have been purposeful with each space to work with the natural environment we are given," she said. "What brings us together is the culture, temperatures, sensory elements, textures, and branding. Oh, and of course, the yoga."
Classes at Free To Be are heated (unless stated otherwise) and use Baron Baptiste's sequence as a blueprint. Each class is challenging, yet uplifting and designed to explore your body in a new way. With several types to choose from (one even combines yoga with HIIT), there is truly a class for every level. Another unique feature of Free To Be's program is the option for in-class private assisting. For an additional cost, students will have a hand-on assistant to adjust them as they go. Boudreaux described the offering as a workout and massage all at once.
To celebrate the grand opening, the studio is hosting a Sunday Funday Yoga Style Celebration on August 11. There will be 5 free classes offered, including one with a live DJ, as well as giveaways, local food and beverages, and unparalleled deals on class packages and memberships.
"I have this vision that in a year all the classes downtown will be filled with at least 50 people practicing mat to mat, connecting and experiencing a yoga home where they belong," she explained. "This practice and this community has changed my life and Janae's life. This is why we are sharing it and investing it back into New Orleans."
The newest Free To Be Power Yoga is located at 725 Magazine Street. They are also located in Old Metairie, Uptown, and Morgan City.