Essence Festival attendees can experience a little slice of California this weekend. The Jane Club, an LA-based member club designed for working mothers, is popping up in New Orleans July 6 and 7 at a private residence on Esplanade.
Festival VIPs will have access to The Jane Club's community programming, which includes events such as mentor sessions, Planned Parenthood hosted conversations, a private dinner with Mayor LaToya Cantrell, and a Sunday gospel brunch with chef Carla Hall. "It's a full weekend of beautiful community, social action, women of color celebrating themselves, and just gathering," says Jane Club co-founder Jess Zaino.
The pop-up will be open for all women as a work space from 10 am to 5 pm and will feature their signature childcare with activities planned by Chudney Ross, the Jane Club's kid officer. The setup includes an air conditioned garden, a beauty lounge with hair and makeup touch-ups by Swivel, and the NYDJ Walk-In Closet. As as a sponsor, NYDJ is also hosting a festival on Sunday that the whole family can enjoy with snowballs, crafts for kids, and more.
After a successful pop-up at Austin's South by Southwest, The Jane Club was asked to be a part of Essence. "I didn't need to be asked twice!" Zaino told Adore. Planning the packed weekend was a group effort and Zaino said everything was done with intention. 98% of the installation was built out by women of color and the Esplanade home has a history of black women owners.
“I’m a white woman who is part owner of The Jane Club and because we are a business that speaks for all women, we want to create spaces that are for all women," says Zaino. "Essence Festival is an opportunity to build out an experience in a safe space for black women."
The Jane Club was founded in 2016 as an effort to rewrite the role between women and work. With on-site childcare, impactful events, and "a village of amenities," the club is a place where a working mother's needs are met. Amenities include anything from car washes to nail appointments to doctor visits. "It takes a village and we are building out a village."
The flagship location opened this spring and expansion to new cities is on the horizon, ultimately hoping to have clubs on business campuses. Until then, the Jane Club will create a village of culture and community for the women and visitors of New Orleans on this very exciting weekend.
For more information on the Jane Club's New Orleans pop-up, visit thejaneclub.com.