Tani Greenspan

GARDEN DISTRICT

Artist | tanigreenspan.com

TG

Despite growing up in New York with artists for parents and minoring in Studio Art at Washington and Lee University, it wasn't until Tani lived in New Orleans that she began to embrace her artistic side. After working in D.C. as an event and brand marketer and moving here to continue working in the events world, she began to cultivate painting as more than a hobby during the pandemic. Inspired by her collection of restaurant matchboxes, her custom watercolors commemorate milestone moments while telling a story that is unique and personal to each client.

WHAT IS INSPIRING YOU RIGHT NOW?

People's memories and experiences are the driving force behind painting matchbooks. I love when someone reaches out and shares the story of how they met their partner or where they got engaged. Being able to put onto paper a representation of a memory or feeling is incredibly empowering and gives meaning to what I do.

HOW DID THE PANDEMIC INFLUENCE AND AFFECT YOUR CREATIVITY?

The pandemic is exactly what I needed to kickstart my creativity. Having the time to explore the new city I lived in, gain a new appreciation for everything within my own home, and sit down and dive into a beloved hobby of mine that I haven't had the time to enjoy for years was incredible.

WHAT IS YOUR ADVICE FOR TAKING CREATIVE RISKS?

I think it's important to just find something that interests you. If that becomes the subject matter or inspiration behind your creativity, then you will never run out of inspiration and ideas and hopefully, what you put on paper will come naturally. I don't think it's about taking risks necessarily but making sure you are passionate about the subject enough to execute it how you want without the advice, thoughts, and meddling of others.

FAVORITE MUSEUM IN NEW ORLEANS?

Growing up, I spent a lot of time at historic sites and living museums with my family, and my favorite part was always seeing old shops and the various products people used. The New Orleans Pharmacy Museum gives me that same feeling.

FAVORITE WAY TO SPEND A SUNDAY AFTERNOON?

I love going to the grocery store and will spend an hour walking up and down the aisles. I love having the time to plan out my week and cook an over-the-top meal.

FAVORITE QUOTE?

Does an entire song count? Forever Young by Bob Dylan

Answers were edited for length and clarity.

This article appeared in the April 2022 issue of Adore