Gifting—and getting the gift just right—is a true art. A set of New Orleans sisters seem to have this down with the creation of their company Sweet Olive Gifting Co., offering curated event and corporate gifting. Alli Treen Morrison and Rachel Treen Turnage saw the opportunity after assembling welcome boxes for Alli's 2016 nuptials and have steadily built their brand, taking the burden off of brides and their families.
Sweet Olive Gifting creates an ideal first impression of a big weekend with thoughtfully sourced objects that reflect the bride and groom, the setting, and the overall vibe, making the welcome present a natural extension of the event.
What originally started as a side gig has grown into something larger over the past few years. "It's been a slow pace and we've been able to be selective about the jobs we take," Rachel told Adore. The pair are both freelance graphic designers and have over 20 years of experience between them. Rachel moved into a part-time role with Scriptura after the birth of her son and Alli's hours were flexible (she was previously with Line 58 which closed in 2017). "We had always played around with this idea of working together and we were strangely at this point of our lives. This was as good of time as any."
Most of their clients and events are local (often times, New Orleans is the destination), but they've had requests from other parts of the country. "We did a big wedding in Sea Island last summer and drove up about 75 gifts," says Alli. "We would do it again in a heartbeat."
They pride themselves on creating something completely custom to the client or event. Working with a client includes discussing initial ideas, a visual presentation with different options, and then ordering the products (some are local vendors). "Right now our fulfilment center is Rachel's house. She's a good sport!"
The gifts not only take creativity, but manual labor with the assembly and delivery. Assembly is often done in stages leading up to the event, as they're juggling other responsibilities. "Our mom likes to dig in and help assemble," Rachel shared. "A lot of this has come from her and her teaching us how to wrap a gift correctly and give it with love."
Their largest, most complex gift came this year. New Orleans artist Alexis Walter entrusted the duo to create the ultimate marketing package for her line of Nola-inspired textiles. Inside acrylic boxes, decorators and publications from across the country found cocktail napkins (a collaboration with Jacquelyn Reese Linens), alongside glasses, a custom-designed drink card, and all of the ingredients to toast the new collection from afar.
"It was just as inviting as being in her home and courtyard. It really pulled in her whole Southern hospitality mantra," Rachel says. Also included was a folio, designed by Rachel and Alli, containing fabric samples and an original Alexis Walter painting that was matted and ready for framing. Top it off with custom foam and shipping boxes with a handwritten note on stationery that the sisters helped create. "Our expertise and backgrounds really helped make that gift successful."
With weddings lined up through 2020 and big dreams for the future (inventory for often requested one-off gifts, as well as ready-to-buy wedding gifts), they hope to find a space that would function as an office, storage, fulfilment center, and a small storefront.
"It's more work than we ever imagined, but it's a ton of fun," Alli says.
More Sweet Olive Gifting packages below!