Not many people have the opportunity to merge their many passions into their career. Margaux Krane is one of the lucky ones. She's the Director of Brand and Communications at the New Orleans Museum of Art, which combines her love of social media, digital marketing, and art history. Krane's professional efforts have led to award-winning campaigns and she was named the the Social Media Ad Person of the Year by the Advertising Club of New Orleans.
When she isn't at her desk or wandering about the museum (lucky!), she enjoys volunteering with the Young Leadership Council of New Orleans and advocating for trauma-informed yoga through Project Peaceful Warriors. Krane says she is inspired by whiskey, pop culture, and digital strategy...in that order.
Krane's days start early and are jam-packed with activity and an impressive skincare routine. Prepare to be inspired by her morning routine!
5:15 a.m. This is when my alarm goes off. It's set to NPR so it's less abrasive than your usual alarm, but I have been getting up this early for years and it just never gets easier. I keep waiting for things to magically click into place for me to become a morning person, but that hasn't happened yet. The only thing that propels me to get out of bed to turn the alarm off (my alarm sits across the room) is the fact that my husband isn't a masochist and doesn't get up this early, so I try to prevent waking him up if I can help it. I put on my robe and stagger through the darkness to the bathroom, where I immediately drink 32 ounces of water, because I once read that this would energize me in the morning. I then brush my teeth while scrolling Instagram. I know you're not supposed to look at your phone first thing in the morning, but I have made the decision not to care about that. Plus, social media is my job, so that's my excuse. I need to know what's going on! I'll usually check NOMA's account to look at engagement on our post from the night before.
6:00 a.m. I'm either at Free to Be Power Yoga, Orange Theory, or going for a run. I love AM yoga and how it sets you up for a great day, but I also like to mix it up. Running through City Park is one of my favorite things in the world. I have one of those magical "I can't believe I live here" moments every single time I go running. My route takes me through the historic Oak Grove, down Lelong Drive, and around Big Lake. I'm not above stopping to hug an old oak tree if I'm feeling particularly inspired. I prefer to listen to podcasts when I'm running. I love My Favorite Murder and Last Podcast on the Left for endless true-crime entertainment.
7:15 a.m. With my workout wrapped, I'll turn NPR back on, shower, and then begin my skincare routine, which isn't super extensive but takes me a long time because I hate feeling rushed, and as I mentioned, I love looking at Instagram. First, I run Moroccanoil Intense Curl Cream through my hair and let it air dry. For my face, I only cleanse once a day, at night, so I skip cleanser and go straight to P50 1970 Lotion from Biologique Recherche. My best friend recommended this to me. It's a splurge but worth it if you're prone to blackheads. Then I use Milk Makeup Watermelon Brightening serum. It's vegan and the entire reason I no longer use under-eye concealer. A must. Next, I use D-E-J Eye Cream because my goddess dermatologist, Dr. Hooper from Audubon Dermatology, recommended it, and I do what she tells me to do. For moisturizer, I love Weleda Skinfood Light. As the last step, I use ISDIN SPF 50+ sunscreen. I spent entirely too much time on the beach and in tanning beds in high school (why was this a thing?!?) so the sun is my enemy. Next up is dry brushing. There are a million benefits that I won't list here, but most importantly, it's invigorating. Then I'll use Full Moon Rose Body Oil from Smoke Perfume on my arms, legs, and torso. It's made from rose petals and makes me feel like I am starting every day with self care.
8:00 a.m. At this point in the morning, I'm in my dressing room trying to come up some new combination of all black. I like to stick with a basic uniform and get creative with accessories: jewelry, shoes, bags, scarves. Once I'm dressed, I attempt to do my makeup. I literally don't know how to do makeup so I pretty much just stick to Glossier Stretch Concealer and Lash Stick, and Nars blush. I love a good, personal fragrance. Depending on my mood, I'll use Smoke or Night Cloud, both from Smoke Perfume. I'm obsessed with both.
8:45 a.m. I spend a few minutes in the kitchen taking my daily vitamins, drinking green juice (I like Amazing Grass Green Superfood powder from Whole Foods), and making my lunch salad. I'll grab an apple for the road and eat it on my way to work. I usually call my mom from the car because I have to speak to her every day to stay sane. I hate talking on the phone and rarely do it unless I'm in the car, and 99% of the time, if I'm on the phone, I'm talking to my mom.
9:00 a.m. Ideally, I'll be at work at this time. I'm not the best at being on time, but isn't life just a work in progress? The first thing I do when I get to my office is make hot tea. I'm not very into caffeine. Every once in a while I'll treat myself to a latte from The Bean Gallery or The Station, but generally, it doesn't agree with me. I like one bag of raspberry leaf and one bag of hibiscus tea. I'll add a half teaspoon of Sun Potion Yin Powder to get all of the daily herbs that us ladies need to keep us balanced and fabulous. Then, I'll read the daily Times-Picayune/New Orleans Advocate. I like to know what's going on in the city, and I also scan the paper for any mentions of NOMA. After that, I'll spend the first hour or so of the morning checking email and getting caught up.
10 a.m. - noon The rest of my day is entirely dictated by my to-do list, which is different every day. It can include writing press releases, making pitches, meeting with NOMA curators to learn about upcoming exhibitions, engaging with our visitors on Instagram, analyzing Facebook Insights and ad metrics, communicating with our advertising partners... the list goes on. At some point in the day, I like to wander up to the galleries and take a moment with a work hanging on the wall. My best ideas usually come when I'm out of the office and in the galleries!