Adore's new series will follow the typical morning routine of a New Orleans mover and shaker.
Barrie Schwartz's culinary curation company had simple beginnings: My House Events (formerly My House Social) started in 2012 as pop-ups showcasing local chef talent and were held in her home. In 2019, the female owned and operated company was recognized by The Knot in their 2019 Wedding Awards, underwent a rebrand, and continues to revolutionize the event space and hospitality industry. My House Events is based in New Orleans and has created an ecosystems of chefs and event planers nationwide; events are personalized, while a new revenue stream is created for up-and-coming and notable chef talent. The team has executed events for brands like Netflix, Essence Festival, and The New York Times.
To see how Schwartz starts her a typical day, read her morning routine below.
8:00 a.m. Everyday I typically (and optimistically) set my alarm for 8 a.m. but that does not mean I have a perfect record for waking up at that time. Typically, you will find me pushing the snooze button as late as I possibly can. I also try not to check email or look at my phone until I have some time to myself in the morning. This also does not always work but I am actively getting better at it!
8:30 a.m. I usually grab leftovers from the evening before and mix the protein with lettuce to turn it into a salad for lunch, pack my gym clothes, and brush my teeth. If I have time I try to have coffee with my partner and discuss our days. Otherwise, I am out the door.
8:50 a.m. I try and bike to the office everyday and leave the house at 8:50. I usually listen to The Daily or use the time to call my best friends or mom to catch up.
9:00 a.m. I am pretty much always at my desk with a cup of coffee and Insanitea Kombucha—my boyfriend’s local kombucha company. My go-tos are the Beet Carrot Ginger and Elderberry Lavender. I typically sit at my desk for an hour answering emails and thinking about the big tasks I want to get done for the day. I use the pomodoro method a lot (thanks to my friend Petra Barren, founder of Kerb) and pick out the top three most important, non-urgent things I want to get done with first for the day. It is a great way to make sure I am not only just doing day to day things but working on a strategy. I then typically take a break to check on our Instagram page. We recently rebranded as My House Events and I love reading all the feedback and seeing how our new brand is being received. Then, I review event recaps from BizBash, Catersource, our friend Kristin Banta’s site, and other event blogs. It is also my quick break to draw inspiration from other female entrepreneurs and catch up on their news. Some of my favorites to follow are Kat Cole of Focus Foods, Audrey Gellmen of The Wing, Whitney Wolfe of Bumble, and Jeni from Jeni’s Ice Cream.
10:00 a.m. Usually, the rest of my mornings are all check-ins and team meetings for me. Every morning of the week I have a meeting, whether if it is with our brand manager Steph to talk about content review and edits, my business partner Danielle going over financials, expansion strategy, talk about any things that need specific attention in the businesses etc, or our team meetings which are every Tuesday.
12:00 p.m. I always go to a class at the New Orleans Athletic Club. I do this as often as I can and it really helps me break up my day and gives me a midday energy boost.
1:00 p.m. After the gym I usually head back to the office and leave the afternoon open to working on the business not in the business, meaning I will meet with any strategic partners that we want to enhance our relationship with. This could be anything from meeting with our chef partners to go over menus for big upcoming events, spending time with our event planners to get in lockstep, or meeting with new chefs that we want to work with in the future. I am constantly thinking of expansion so I leave my afternoons open for growth.